Smart Choices Marketplace logo from the Unland Companies


We take the mystery out of choosing health insurance.

It’s time to choose your 2018 health insurance. The good news? We’ve got you covered. Even if you’ve never had insurance or have a pre-existing condition, the Smart Choices™ Marketplace, brought to you by Unland Insurance, is insurance shopping simplified. In fact, we can help you find the right health insurance plan in as little as 12 minutes!

Smart Choices Marketplace - Step 1: Explore


plans in your area, find out if you
are eligible for a premium subsidy
and get personalized recommendations.

Smart Choices Marketplace - Step 2: Compare


the features and price tags of a
wide variety of options, including
plans on the government

Smart Choices Marketplace - Step 3: Choose


the best option for you and
your family and apply online.

Why should I use the Smart Choices Marketplace through Unland?

As an online, independent shopping site, the Smart Choice Marketplace gives you choices without overwhelming you. It’s also not affiliated with any carrier, so you can choose from well-known national and regional health insurance companies as well as insurance plans on the public exchange.  All you have to do is explore, compare and choose the benefits that are most important to you

Smart Choices Marketplace Button

Who is eligible to shop the Smart Choice Marketplace?

Anyone who does not have group health insurance is eligible to shop the Smart Choices Marketplace.

Why do I have to apply before December 15, 2017 for 2018 coverage?

In general, you can only enroll in non-group health coverage (enroll in your own coverage directly) during the annual Open Enrollment period. The Open Enrollment period for 2018 coverage begins November 1, 2017 and extends through December 15, 2017. Once the Open Enrollment period is over, individuals and families will not be able to enroll in a new health plan until the next Open Enrollment period.  You may be able to enroll outside of this time period if you have a change in circumstances (for example, if you lose your group health insurance)

Get Started Today

Head over to the Smart Choices Marketplace, where you can register for an account and then start to shop for your insurance coverage. Once you’ve selected the plan you want to purchase, click “Add to Cart,” then “Check out” and your application will be sent. It takes approximately 10 days to receive notification on your application.

Questions? Call 1-888-874-8408 or learn more from our complete list of FAQs.

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