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Company History

Unland has delivered quality insurance products for more than 70 years.

J. Logan Unland - Unland Companies
Unland Companies History

The Unland name has been synonymous in Pekin and throughout central Illinois with quality insurance products and top-notch service. Our company is rooted in traditional values and has grown throughout the years through unparalleled industry knowledge, an eye for innovation and total responsiveness to our clients. We're a small-town agency with a big heart and big plans for the future.

A Humble Start

The Unland Companies' origin dates back to 1941, when J. Logan Unland started his own company after selling life insurance at Aetna Life Insurance Co. for 11 years. In 1942, he opened an office at 12 S. Fourth St., Pekin, and expanded James Unland & Company to include fire and casualty insurance. Three years later, his son, Jim Unland, joined the agency after being discharged from the U.S. Army. At that time, the agency generated annual property & casualty (P&C) premiums of $10,000.

Establishing a Name

Through aggressive selling and the acquisition of other independent insurance agencies, the agency continued to grow. Needing more space, Unland relocated to 804 Court St. in 1957. In 1960, the agency purchased Reyburn Insurance Agency in Peoria. For 18 years, James Unland & Company operated an office in Pekin and one in downtown Peoria. The principal insurance carriers at that time were Aetna C&S, INA, Pekin Insurance, Travelers Insurance, and Transamerica.

In 1978, Unland eventually decided to combine both offices under one roof, and relocated to 2211 Broadway in Pekin. The agency remains today at that attractive, convenient location. Jim Unland sold the agency to the employees in 1986. In 1989, Unland Companies joined with the Shock Agency, which allowed Unland to expand its offerings in employee benefits and financial services.

Agency Recognition

The Unland Companies was recognized from 2001-2005 as part of an elite group of independent insurance agencies participating in the Independent Insurance Agents of America (IIAA) "Best Practices" Study Group. The annual survey and study of leading independent agencies across the country documents the business practices of these "best" agencies and urges others to adopt similar practices. In addition, The Unland Companies was recognized by Rough Notes Magazine as "Independent Agency of the Month" in December 2001.

Rough Notes - Unland Companies History of the Unland Companies Three Unland Companies employees sitting and smiling

Continued Growth

In 2010, Unland made another big growth move by joining with Winter Insurance of East Peoria and the Citizens Insurance Agency of Macomb and Roseville -- both of which were part of Morton Community Bank. These three offices together make up the Unland Companies of today.

Like Unland, Winter Insurance also has a rich history with origins dating back to 1955. Con Winter started the business the old fashioned way... knocking on doors in his hometown. Needless to say, these strong community roots held true throughout the years. As Winter Insurance grew, they not only became a well-known name in the community for insurance -- with a strong focus on helping "mom & pop" shops, they also were recognized as a committed community business partner. Today, Winter Insurance continues to specialize in small business insurance products and offers numerous specialty products.

Citizens Insurance Agency has been a solid presence in its community as well, with over 70 years of insurance experience represented in the Macomb office. A respected insurance agency since its founding in 1995, Citizens specializes in personal lines, as well as, farm and crop insurance. Citizens prides itself on knowing its customers and being able to accurately analyze insurance needs.

A Look at Us Today

Outside building shot of the Unland Companies in Pekin, IL

Today, the Pekin Unland office continues to act as the home office of the collective organization with Winter and Citizens as sub-offices in their respective communities.

The Pekin office has a staff of 21, including five commercial lines insurance agents, four commercial lines account managers, one personal lines account manager, one employee benefits agent, two employee benefits account managers, a claims manager, a controller, a receptionist/administrative assistant, one financial services representative with one assistant, and an HR Services manager. Winter Insurance has a staff of six, including Geraldine Winter as agency manager, as well as a personal lines manager, a sales producer, a personal lines account manager, an account manager, and a customer service representative. Citizens has a staff of four, including two agents, an agency manager, and an account manager.

Outside building shot of Citizens Insurance in Macomb, IL Outside building shot of Winter Insurance in East Peoria, IL

Poised For The Future

The Agency currently maintains a personal lines volume of over $1 million and has a premium volume of over $10 million in commercial P & C business. Group benefits and related business now exceeds $14 million of volume. The Unland Companies continues to strive to differentiate itself in the marketplace by adding progressive and innovative programs and services for our customers.

Want to Learn More?

Explore the many insurance products and services Unland offers and contact an agent today.

Unland Wealth Strategies
Unland Home Office: 2211 Broadway, Pekin, IL 61554 | (309) 347-2177 or (800) 747-3241 
Macomb Office: 127 S. Side Square  Macomb, Illinois 61455 | (309) 837-0609
East Peoria Office: 201 Clock Tower Drive, East Peoria, IL 61611 | (309) 699-3938
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